THE BROADWAY EXPERIENCE
The Broadway Experience is an international musical theatre program designed to create and inspire triple threat performers. Students undergo an intense, disciplined study of dance, voice, and acting with current Broadway professionals and incredible master teachers. Students become stronger, versatile, and more dynamic performers, preparing themselves for a professional career at the highest level.
I was given the task of creating a tagline that encompassed The Broadway Experience and all it stands for. From the company blurb above, it appeared that the hired educators are top-notch professionals; therefore, it became clear to highlight this offering. The goal of every participating student is to one day become a professional themselves, so the 'next generation' idea came to mind.
This tagline was designed to appear underneath the company logo on all advertising and marketing materials.